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International Conference on Marketing Innovation and Competitive Advantage

ICMICA

Tue, Jul 14, 2026- Wed, Jul 15, 2026

Bologna, Italy

About This Conference

The aim of the Conference is to provide a platform to the researchers and practitioners from both academia as well as industry to meet the share cuttingedge development in the field.

Call for Papers

Marketing Innovation
Competitive Advantage
Product Innovation
Market Differentiation
Marketing Strategy
Customer-Centric Marketing
Innovation Management
Marketing Analytics
Brand Development
Digital Marketing
Consumer Insights
Go-To-Market Strategy
New Product Launch
Value Proposition
Market Trends
Product Strategy
Marketing Performance
Marketing Research
Competitive Intelligence
Business Growth