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International Conference on Brand Management and Strategic Positioning

ICBMSP

Wed, Jun 24, 2026- Thu, Jun 25, 2026

Florence, Italy

About This Conference

The aim of the Conference is to provide a platform to the researchers and practitioners from both academia as well as industry to meet the share cuttingedge development in the field.

Call for Papers

Brand Management
Strategic Positioning
Corporate Branding
Brand Equity
Brand Identity
Brand Architecture
Brand Loyalty
Brand Communication
Market Differentiation
Competitive Positioning
Brand Strategy
Consumer Perception
Brand Metrics
Marketing Analytics
Brand Reputation
Brand Extension
Product Branding
Global Branding
Brand Awareness
Brand Innovation