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International Conference on Marketing Metrics and Performance Analytics

ICMMPA

Wed, Jun 10, 2026- Thu, Jun 11, 2026

Athens, Greece

About This Conference

The aim of the Conference is to provide a platform to the researchers and practitioners from both academia as well as industry to meet the share cuttingedge development in the field.

Call for Papers

Marketing Metrics
Performance Analytics
KPI Tracking
Data-Driven Marketing
Predictive Analytics
Operational Efficiency
Analytics Platforms
Campaign Measurement
Market Insights
Customer Engagement
Business Intelligence
Strategy Optimization
Predictive Modeling
Marketing Effectiveness
Business Optimization

Important Dates

Start Date

Wednesday, June 10, 2026