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International Conference on Services Marketing and Customer Experience

ICSMCE

Thu, Mar 26, 2026- Fri, Mar 27, 2026

Ho Chi Minh City, Vietnam

About This Conference

The aim of the Conference is to provide a platform to the researchers and practitioners from both academia as well as industry to meet the share cuttingedge development in the field.

Call for Papers

Services Marketing
Customer Experience
Service Design
Customer Satisfaction
Service Quality
Service Innovation
Relationship Marketing
Service Branding
Customer Loyalty
Experience Management
Service Operations
Marketing Strategy
Service Differentiation
Service Metrics
Customer Retention
Digital Services
Service Analytics
Customer Journey
Service Excellence
Experience Innovation