Name: International Conference on Advertising Effectiveness and Marketing
Start: 2026-02-17T00:00:00.000Z
End: 2026-02-18T00:00:00.000Z
Location: Jawabreh Hotel & Suites Az-Zarqa, Jordan

Advertising effectiveness
Audience size, involvement, and response to advertising
Measuring advertising effectiveness
Advertising effectiveness in markets
Advertising elasticity
Research on advertising weight and frequency
Potential effectiveness of an advertisement
Advertisement recall and recognition
Advertisement impact
Brand recall and recognition
Creative testing
Campaign development and strategy
Campaign awareness and opinions
Campaign effectiveness and return on investment

International Conference on Advertising Effectiveness and Marketing

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